Wednesday, 24 July 2013

Pfizer’s Pill for Low Profit


Pfizer Inc. (PFE) is a biopharmaceutical company with operations throughout the world. The business of the company is divided into two areas: biopharmaceutical and other products, with the latter largely comprising of animal health and healthcare.

Business segment:
The biopharmaceutical business is the major segment of the company and in the first quarter of 2013, it constituted around 85.53% of the revenue, followed by the other products segment which contributes around 14.47% of the revenues.  The biopharmaceutical business has five business segments which include: Primary Care (23.99%), Specialty Care (23.44%), Oncology (2.76%), Established Products (17.93%) and Emerging Markets (17.42%).  The other products segment includes animal health care (8.07%), consumer health care (6.01%) and other products (0.39%).

Geographical expansion:
The United States contributes the 40% of the company’s revenue, followed by Europe (22%), emerging markets (22%), and the rest of the world (16%). After the United States, Japan is the second biggest market of the company, constituting around 10% of the revenue.
Pfizer is considered as the research leader in the pharmaceutical industry as every year the company spends billions of dollars on research and development. Read more

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